Research Objectives

Research objectives focus on the outcomes that the researchers hope to accomplish during their study. This may be done by forming questions of interest and determining how those questions can be answered. An effective way to define research objectives is to follow the SMART process: specific, measurable, achievable, relevant, and time-based.

Specific: Define your desired outcomes. These outcomes need to be concisely written. They should be written in a way to reduce confusion. Refine these outcomes as you consider the next steps along the SMART process.

Measurable: Objectives will be better understood and accomplished when they are measurable. Designed experiments require the collection of data to determine how objectives are met. The population of the study should be considered, so that the collected data are representative of that population. The collected data need to be appropriate and able to answer the questions posed by the objectives. Some concepts, like happiness, depression, or engagement are not directly measurable. Ensure that whatever is measured in the study can adequately address research objectives. In other words, your study needs to have validity. Validity is the degree a study or a measure actually represents what it claims to represent. The validity of a study may be affected by the quality of the sample and/or the choice of response variable. It is discussed more in the Response Variable page.

Achievable: Realistic expectations need to be considered when determining objectives. Studies are more effective when the number of objectives is limited and well-focused. Time, resources, and budget need to be strongly considered when creating achievable objectives.

Relevant: Be careful to make sure that your objectives are relevant to your research and overall goals. Review the literature available concerning your research to help drive your objectives towards relevant outcomes that will be appreciated by others in that research area.

Time-based: Create a schedule for the main elements of the experiment to keep your research on track. This can be done by defining inch-stones (small tasks and deadlines) and milestones (major tasks and deadlines).

Now, we’ll apply the SMART process to the toothbrush study example.